Seat Playground

The Twenty First Century Soccer Mom

The 21st century soccer mom is uniquely qualified and has many advantages. The role, however, remains the same. The improvements and advances in technology have created a better and more productive environment for the soccer mom. The greater number of choices has its drawbacks, as well.

With the new age of technology, soccer moms who feel that they are losing their grasp on intellectual stimulation can acquire gadgets to offset their perceived deficiency. For example, the latest kindle from amazon or other electronic book readers can allow the mom ready access to daily periodicals and books.

Another time consuming process that has been streamlined with technology is the family photo album. Digital cameras and even camcorders have made producing a scrapbook album a very simple exercise. For many moms, they maintain digital albums either online or on hard drive. For displays, there are digital picture frames. Many high definition televisions also are capable of displaying digital images.

Another important aspect in the life of a soccer mom is maintaining a clean and proper home. The recent boom in home remodeling has produced a wide variety of options for the consumer. There are many option for window blinds to almost any other home decor accents. There are options for walls, flooring, bathroom tiles, curtains, stairs, and the list goes on.

The other essential factor in the life of a soccer mom is transportation. Here also the choices are many. There are mini vans, vans, SUVs, hybrids, and every other type in between. The stereotypical mini van has also undergone many changes. The doors now slide open electronically in some. Many also come with GPS and other devices to ensure security. The soccer mom can now come well equipped to any event.

After all the care taking and daily stimulation, personal time is highly prized. This can involve simply relaxing in a vegetative state. However, the mom’s main priority, children, need to be appropriately engaged. To this end, the soccer mom has many options. She can send them on play dates or for more localized activities, engross them in video games. This electronic gaming market has seen a surge activity. What once were baseball cards and comic books are now video games. Hanging out at the playground is no longer considered cool.

Given all the products and services produced for the soccer mom, they have become a heavily marketed consumer group. Soccer moms also talk to other soccer moms about certain products and activities. This word of mouth recommendation can make or break almost any production line. Regardless of the product, however, the once insular homemaker has been converted into a technologically savvy marketer’s dream.

Jeilany, Aviel and I spinning on a seat at the playground 4-11-10